FUERZA BRANDING

For Fuerza, we developed a branding concept that evokes a spaceship-like aesthetic. Pink, along with white and silver, plays a vital role in her studio’s color palette. This space shuttle-inspired environment needed to be reflected in her logo and overall branding. The rounded forms found in the studio, such as the bows and the infinity wall, served as key inspirations during the design process. This logo was utilized throughout the entire branding experience presented at her studio’s release party.